Why Are We Still Doing This? 2.0

Vaping starts out social. Then at one point running got a little harder.
Now that I think of it, when did my laugh become a wheeze?
Maybe it’s time to ask: why are we still doing this?

Agency – BMF

CCO – Stephen de Wolf

ECD – Tom Hoskins

Creatives – Alana Koutoulas & Angus James Whalan

Design Director – Fiona McLeod

TV Producer – Honae MacNeil & Emma Friend

Group Account Director – Victoria Vernados

Retoucher – Evie Hilliar

Production Company – Collider

Director – Ben Briand

Executive Producer – Rachael Davies & Tom Slater

Producer – Sarah Nichols

DoP – Andrew Commis

Editor – Matt Osborne

Sound Studio – Rumble

Sound Designer – Dan William

Casting – Byrne Creative

Casting Director – Felicity Byrne