WORK
ABOUT

Why Are We Still Doing This?

Most of us first tried vaping through our friends. It was a social thing - something we did together.
Then at one point we started vaping at home. Now that I think of it, when did I start vaping in bed?
Or before I’ve made a coffee in the morning? Maybe it’s time to ask: why are we still doing this?

Agency – BMF

CCO – Alex Derwin

GCD – Tom Hoskins

Creatives – Alana Koutoulas & Angus James Whalan

Design Director – Fiona McLeod

TV Producer – Honae MacNeil

Art Buyer – Basir Salleh

Production Manager – Karen Liddle

Designer – Iva Madderom

Group Account Director – Victoria Vernados

Account Manager – Chelsea Chan

Retoucher – Evie Hilliar

Animator – Jeni Rohwer

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Stills Agency – The Pool Collective

Photographer – Ingvar Kenne

Stills Producer – Petrea Hewitt

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Production Company – Collider

Director – Ben Briand

Executive Producer – Rachael Davies & Tom Slater

Producer – Sarah Nichols

DoP – Andrew Commis

Editor – Matt Osborne

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Sound Studio – MassiveMusic

Sound Designer – Abby Sie

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Casting – Byrne Creative

Casting Director – Felicity Byrne

We acknowledge the traditional custodians of the land on which we work, the Gadigal people of the Eora nation, and that sovereignty was never ceded. Always was, always will be, Aboriginal land.