Go A Little Extra This Christmas
Every Christmas, you hear people say, 'let's just keep it small this year.'
But then, inevitably, bit by bit, they get carried away and things get a little extra.
Which is ok, because with ALDI, people can afford to push the boat out a little this year.
This sprawling campaign had over 614 deliverables spanning TV, cinema, OLV, OOH, social, digital, and owned assets, that involved both brand and retail. And in a first for ALDI, we launched The Festive Extranator – a recipe generator that lets you dial up or down the extraness of your Christmas feast.
Agency – BMF
CCO – Stephen de Wolf
ECD – David Fraser
CD – Dantie van der Merwe
ACD – Emily Field & Kiah Nichols
Creatives – Alana Koutoulas & Angus James Whalan
Designer – Sam Jones
Head of TV – Jenny Lee Archer
TV Producer – Claire Seffrin
Art Buyer – Basir Salleh
Production Manager – Julie Sorrel & Lauren Swaab
Account Director – Celine Diant
Account Manager – William Farr
Account Executive – Edward Giles
Retoucher – Rebecca Xu, Simone Stoicov, Kate Field, Chris Moore & Emily Rogers
Finished Artist– Adrian Jobse
Producer – Yolande Francis & Holly Whitely
Animator – Max Lu
Production Company – Good Oil
Director – Hamish Rothwell
Producer – Tracey-Lee Permall
Post-Production – Blockhead
Sound – Rumble
Retoucher – Electric Art