Why Are We Still Doing This?
Most of us first tried vaping through our friends. It was a social thing - something we did together. Then at one point we started vaping at home. Now that I think of it, when did I start vaping in bed? Or before I’ve made a coffee in the morning? Maybe it’s time to ask myself: why are we still doing this?
Focussing on the creeping nature of addiction, this campaign for the Department of Health and Aged Care held a mirror up to young Australians and lead them to their realise that maybe vaping on the toilet was a sign that they're more hooked than they thought.
Agency – BMF
CCO – Alex Derwin
GCD – Tom Hoskins
Creatives – Alana Koutoulas & Angus James Whalan
Design Director – Fiona McLeod
TV Producer – Honae MacNeil
Art Buyer – Basir Salleh
Production Manager – Karen Liddle
Designer – Iva Madderom
Group Account Director – Victoria Vernados
Account Manager – Chelsea Chan
Retoucher – Evie Hilliar
Animator – Jeni Rohwer
Stills Agency – The Pool Collective
Photographer – Ingvar Kenne
Stills Producer – Petrea Hewitt
Production Company – Collider
Director – Ben Briand
Executive Producer – Rachael Davies & Tom Slater
Producer – Sarah Nichols
DoP – Andrew Commis
Editor – Matt Osborne
Sound Studio – MassiveMusic
Sound Designer – Abby Sie
Casting – Byrne Creative
Casting Director – Felicity Byrne